Learn about the media outlet before you contact them
One of the main annoyances for journalists is to be bombarded with irrelevant press releases that have nothing to do with their area of expertise. Having defined your target audience it is essential that you understand the publications that they regularly read. Armed with this knowledge, it is then possible to structure your communications in the right way.
Sending out material to the Ten O Clock News should be written differently to that sent to Top Gear. Make sure you research the outlet you are approaching before the approach is made.
Advertisement
No trackbacks yet.