Public Relations Tip from FusionPro – Know your market
Reaching the right audience with your PR is essential. Knowing and understand the motivating factors that influence your buyers can enable you to customise the message accordingly. Failure to understand both your audience and the publications that they read, will inevitably mean that your campaign is ineffective.
As an extreme example, it would not be particularly useful writing a press release about changes in the law affecting auditors and then sending it to The Racing Post Magazine. This is unless the auditing of stables is a hot topic of course!
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